Set Up and Launch Your Clothing Brand
The world is ready for your idea, don't let it wait. Choose your equipment, calculate your initial investment, and see your future profits. Create your personalized plan in less than 5 minutes.
1. Answer the questions
Configure your preferences in a few clicks
2. Your business takes shape
Visualize the perfect plan for your future
Configure your plan:
0 / 7 questions
Total Investment
Configure your plan:
0 / 7 questions
Total Investment
Most online articles date back to when sponsoring a photo with a few euros was enough. In 2025 advertising costs have skyrocketed and getting noticed requires a precise strategy: trial and error today means burning budget.
The configurator you just used helps you measure real numbers before investing: it shows real margins, hidden costs and how long it takes to break even on the investment. Traditional guides explain the theory, this simulation shows you prices and current market dynamics.
The tool shows two very different economic paths based on your answers:
- "Light" route (Print on Demand): no inventory, minimal risk but lower margins. Invest almost everything in marketing and community.
- "Production" route (inventory and machinery): in this case more initial capital is needed for presses and materials, but the profits stay with you. This route is perfect if you want control over quality and higher margins.
The question to ask yourself is: do you prefer to risk less or earn more per piece? This is where your business plan starts.
You need reliable equipment that can handle long shifts and continuous upgrades. The roadmap you just saw suggests products with this criterion.
- Heat presses: a quality 38x38 cm press maintains constant temperature even after hours.
- Cutting plotters: the best choice is a Cricut if you'll be working with vinyls and heat transfers.
- DTG printing: only makes sense above ~50 pieces/day, otherwise ink and maintenance costs eat up the profit.
Choosing the wrong technology at the start is the fastest way to drain the budget you need to grow.
The platform is a strategic choice:
- Etsy: it's already full of customers, so you don't have to bring them but it takes commissions; it's perfect if you're starting without investing in ads.
- Shopify: usually the favorite, but you have to bring the traffic yourself with social media and campaigns. It works if your margins are solid.
- WooCommerce: good if you know how to manage hosting and updates. You save on the subscription but it requires time for the technical part.
The most important figure is net profit, the same number shown by the simulator. A healthy brand in 2025 must aim for a 20-30% real margin.
If you sell a hoodie at €30, you should have €7-9 left after goods, printing, taxes and advertising. If the numbers are lower, review prices, technology or contact costs.